Vertical Search an Advertising, Revenue Opportunity for Online Publishers
Some 93% of media and internet professionals say they would be very likely or quite likely to use a search engine that focused on serving their specific business or work needs, according to “Vertical...
View ArticleParents’ Online Buzz re Holiday Shopping Plans Focuses on Cost, Safety
An analysis of online conversations among parents about their kids’ holiday wish lists reveals that cost and safety are top priorities, according to (pdf) Nielsen Online. (more…)
View ArticleHoliday E-Commerce Spending Reaches $14 Billion, Up 17% Vs. Last Year
More than $14 billion has been spent online during the season-to-date – a 17% gain compared with the corresponding days last year – according to comScore’s update of holiday season e-commerce spending...
View ArticleAfrican-American Influentials Network More Online Professionally, Less Socially
African American influentials are much more likely to make business contacts online (52%) than US influentials as a whole (28%) – but they are less likely to “make friends online” (39% vs. 58%),...
View ArticlePolitical Campaign Media Spend to Reach All-Time High of $4.5 Billion in ’08
Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.50 billion in the 2008 election cycle, driven by an acrimonious political...
View ArticleUS Hispanics’ English Fluency a Matter of Education, Generation, Exposure
US-born Hispanic adults whose parents are immigrants tend to be fluent in English (88% fluent), but their foreign-born parents tend not to be (23% fluent), according to a new analysis of six Pew...
View ArticleRetail Sites Grow in Europe, Visitors Up 5% YOY
Across Europe, 160.6 million people visited online retail sites in October 2007, an increase of 5% over October 2006, according to a comScore World Metrix report on the European online retail sector,...
View ArticleToyota Ranks Highest in Retaining New-Vehicle Buyers
Toyota leads the automotive industry in retaining the highest percentage of new-vehicle purchasers for a second consecutive year, according to the J.D. Power and Associates 2007 Customer Retention...
View Article2008 B2B Marketing Forecast: Rise in Budgets, Online Spending
Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online marketing budgets, according to BtoB magazine’s “2008 Marketing Priorities and...
View ArticleGrandparents Spending Billions on Their Grandchildren
Grandparents in the US are spending billions of dollars on their grandchildren each year – they spend nearly $1700, on average, on every new grandchild, for example – according to a new study unveiled...
View ArticleTop 10 US Online Video Properties – September 2007
Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video.
View ArticleReturn of Don Imus Nearly Doubles PPMs Reporting Exposure in New York
The return of Don Imus to radio nearly doubled the number of Arbitron Portable People Meters (PPMs) that reported exposure to WABC-AM in Morning Drive, according to a special tabulation of Portable...
View ArticleCustom Publishing Spending Down 20%, More Companies Outsourcing
Expenditures on custom publishing totaled $912,532 per company – that’s down 20% from 2006 and the first decline in five years – despite an increase in the percentage of marketing budgets allocated to...
View ArticlePrice Most Important Factor for Online Shoppers
Uncertainty about the economy is driving bargain hunting, as money-related issues dominate consumer priorities when shopping online. Price and free shipping stand out as clear favorites – with special...
View ArticleDec. 6 Heaviest Online Spending Day Ever – $803MM, Up 28% YOY
Thursday, Dec. 6, accounted for $803 million in online sales, up 28% versus a year ago – and the heaviest online spending day in history, according to comScore’s update of holiday season e-commerce...
View ArticleTop Spots in Search and Paid Listings Prove Key for Branding
There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity, recall and purchase intent, according to results from a...
View ArticleTop 10 Online Advertisers – November 2007
Note: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising,...
View ArticleRADAR 95 Prelim Data: Radio Reaches 233MM Listeners per Week
Some 95% of Adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week, according to preliminary findings from RADAR 95 released...
View ArticleGoogle’s Nov. Share of US Searches Surpasses 65% – Up 5% YOY
Google accounted for 65.1% of all US searches in the four weeks ended Dec. 1, while Yahoo Search, MSN Search and Ask.com received 21.2%, 7.1% and 4.6%, respectively, reported Hitwise. The remaining 46...
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